Suddenly, several Japanese figures appeared in Zhu Jinglun’s eyes again. Suddenly, Zhu Jinglun made a decision. Maybe it’s time to let it go more.
At this time, he made an important decision. He decided to attract investment in Europe.
Zhu Jinglun, who didn’t meet the Japanese, left first. When he saw that the Japanese seemed to be coming for him, maybe they wanted to be strong here with the Japanese in the East.
But Zhu Jinglun left before, not because he put on a fight, but because he felt that the place was wrong.
Before leaving, I told Chen Qiyuan, "Give me a contact with these Japanese people. I want to meet them and ask them what they are going to do in France?"
Section four hundred and seventeen Introduction of species
Zhu Jinglun took a splendid carriage prepared by the French from the exhibition and went straight back to the French to arrange his residence.
This specification is high enough. First, this palace has replaced Versailles as a palace since Napoleon’s time. Napoleon I expanded it and built buildings such as the Arc de Triomphe of Cavalry.
In addition, it is also the Palace of Charles Louis Napolé on Bonaparte. Although they have not met, they both live in a palace at this time.
However, it is normal to arrange for Zhu Jinglun to live here, because Queen Victoria of England also lived in this palace when she visited France ten years ago. Of course, some people will always make irresponsible remarks about this arrangement. Some racists think that the roots of the Oriental indigenous emperor cannot be compared with those of European monarchs. Charles Louis Napolé on Bonaparte’s letting the great emperor live in Tuileries Palace is simply humiliating his ancestors. Well, Napoleon has no prominent ancestors either.
These harsh comments were written by racists and rooted in Charles Louis Napolé on Bonaparte opponents, who would scold Zhu Jinglun for being angry no matter what Napoleon did.
Zhu Jinglun didn’t feel anything after seeing this scene. What is this? When China leaders visited later generations, some western organizations hired motorcades and followed China to lead the motorcade, holding various protest flags to ask them not to attack the motorcade. Who cares about them? This is also why China’s leadership in going abroad often has high specifications. First, it is to please China, and second, it is also worried about security.
Zhu Jinglun’s room is facing a huge square outside. At this time, he has no heart to enjoy the beautiful scenery. After staring blankly at the window, a splendid article appeared in his belly, and then he took the desk quill pen and waved it.
When Chen Qiyuan and his family came back from the World Expo, a million words of articles were placed in front of him.
"This is what I write, just as I write. Although there are a few more words, don’t say save money. Find the biggest and most positive newspaper."
Chen Qiyuan took the article, and now Zhu Jinglun introduces the general situation to westerners in detail, telling them that the land area of a big country in the southeast of China is divided into three parts, with a total area slightly smaller than that of France and a population of more than 10 million people.
Tea is produced in the northern part of the territory, raw silk is produced in Fujian, and sucrose is produced in the western part of Guangdong. The three major regions of Guangxi have long coastlines and convenient transportation.
Although these introductions can’t be wrong, they always make Chen Qiyuan feel awkward. Fujian produces good tea, and there are many raw silks in Guangdong. Some people in Guangxi do grow sugarcane to squeeze sugar, but he always feels that something is missing.
"It’s not too limited to report that Huang Fujian can not only produce tea, but also raw silk in Guangdong."
Chen Qiyuan sighed that Fujian’s specialty is much more, and there are many teas in Guangdong. If he were asked to write, these places would be described as land of fish and rice.
Zhu Jinglun sighed, "I also know that Foshan iron pots have been sold to Siam, but what do foreigners know? They know tea, silk and sugar in their eyes. Their common prices are not bad, but only wealthy families can enjoy things. Only when we hear that we produce these things in large quantities can we make a good impression."
With these words, Zhu Jinglun couldn’t help sighing in his heart that westerners hadn’t been exhibited at that time. Isn’t that how China people came when they were popular in the west? Whether businessmen or priests came to China at that time, they would boast with their friends that China was rich.
There was a real ingredient in this. At that time, Europe was really not as good as China. At that time, there were no waterways, long-distance water pipes and no personal hygiene in Europe. After the British royal family traveled, there was feces everywhere in the hotel. Foreigners could see that whether it was Jiangnan Water Town or Guangdong Pearl River Delta, it was a relatively rich land of fish and rice.
Of course, there are also exaggerated elements in this. For example, in their letters to the Vatican, Tang Ruowang and other priests praised China and said that although China people are not emperor believers, they can’t be considered heretics. He told the west that China people are believers, but they acted in strict accordance with the emperor’s teachings. That is to say, China people don’t know that the emperor is China, and his words and deeds are in line with the emperor’s teachings. These priests completely denied that China people have faith and introduced Confucianism, saying that this is not a religion, but they completely ignored Buddhism.
The priest said this for a reason, of course. If China is not good, if China people have strong beliefs, they are worried that the Vatican will not support their teaching cause.
But the problem is that when these people go back to the information, what ordinary people will believe that they will think that China is so good? Ordinary people are just that. Even great philosophers like Voltaire followed suit, which proves that Europeans really regarded China as a paradise at that time.
Obviously, China is neither as bad as they later said, nor as good as it was during the China fever. China is China, not heaven. There are poor people, rich people, good people and bad people, neither heaven nor hell.
However, at that time, China people were paradise in the hearts of Europeans, not because they heard priests and businessmen preaching, not because they saw that Europeans in The Travels of Marco Polo were not stupid. The real reason was that Europe could see the objects brought to Europe from China at that time. One was silk, the other was porcelain, and finally there was tea.
These three things were not the best-selling luxury in the world at that time. The Silk Road, the Eastern Roman Empire and the Persian Empire also had a war.
Then when Europeans see such beautiful things every day, they will naturally believe that priests say that China people eat the whitest valley (rice) in the world, wear the most beautiful clothes (silk), eat and drink fine porcelain.
At the thought of China people living like this, Europeans naturally think that China is a paradise and China people are superior.
Therefore, Zhu Jinglun has to introduce to Europeans whether it is a country producing tea, raw silk and sugar or these beautiful things to build a big brand. Once it is linked to these high-value products, it will become a brand, and all big businessmen will often enjoy a premium in the future.
It’s like when people hear that it’s made in Germany, they naturally think that the quality is excellent and that it’s made in China. The pessimistic reaction is that it’s inferior knockoffs. If you are optimistic, you will think of the word cheap.
In fact, German products are not necessarily excellent, and China products are not all shanzhai, but this is the card that people can immediately associate with the impression when they see it.
Zhu Jinglun’s inspiration is to make a high-priced and high-quality symbol for big production in this era when China has not had a bad impression, so that he can earn profits at a higher premium.
Of course, it is easy to build a brand, but it is not easy to protect this brand. How famous China was in ancient times, but it was not a stinking street in the late Qing Dynasty.
Zhu Jinglun, a worker of the Ministry of Industry, suggested that the export should be strictly inspected and inferior products should not be allowed to flow out. Even if these inferior products are low in price, the sea can not be directly destroyed. Even if it falls, it will give foreigners a bad name and maintain a good international image.
This is beside the point. Zhu Jinglun’s writing is not only about introducing the big picture, but also about attracting investment.
These make Chen Qiyuan very worried.
He saw Zhu Jinglun telling westerners that Dadong has rich raw materials but no industrial technology to produce. He welcomed western industrialists to expand production in Dadong, not only not prohibiting but also willing to give preferential loans and tax reduction policies to enterprises in special industries.
These enterprises that enjoy preferential loans include military industry, machine tools, steam engines and railway locomotives. They are all industries in the field of heavy industry, but they can enjoy loans and tax reduction policies.
This is Zhu Jinglun’s way of attracting investment and introducing a kind of enterprise, because he knows very well that he wants to introduce technology instead of capital, which is completely different from China’s reform and opening up in the future.
In this era, there is no shortage of silver in China, but the mechanism of transforming silver into capital and commercial capital into industrial capital is the lack of modern industrial and commercial culture.
Moreover, Zhu Jinglun always keeps a conservative attitude towards attracting investment, which is not that he is alarmist, but that there is a reality that large-scale investment promotion can really attract a lot of capital, technology and management in a short time. However, if there is no restriction, foreign investment will be given preferential treatment, but foreign investment will enjoy the highest profit ratio in China at the top of all industries. In the short term, it has really promoted the China exhibition and even promoted the progress of the whole technical level. But the problem is that the profits have been transferred away, resulting in the people still being poor after 30 years of high exhibition, South Korea, Singapore and Taiwan Province.
The root cause is that these people enjoy preferential treatment for foreign investment. Instead of turning a large amount of profits into the income of China people, they remit them back to their country and turn them into dividends for their shareholders. In the end, the harder China workers work, the richer the profits in the investment country, and the harder China people earn.
Although Zhu Jinglun saw that the Japanese felt a sense of urgency and decided to attract investment, he planned to introduce a number of enterprises, some of which were unlikely to be born by themselves and had high technical barriers, and even if the government promoted them, it was not easy to emphasize industrial and technological enterprises.
When these enterprises go to nature, they will recruit large workers, and their technology will slowly spread, eventually forming an industry to drive a series of industries.
Will these enterprises take away too much profit? First, it is a price to pay. Second, Zhu Jinglun plans to invest in these enterprises and become their partners.
Section 410 Lending to Japanese